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Market Segmentation Techniques for Marketing Strategists

Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments. This is a technique in the marketing practice that helps the strategist to attain precision in identifying and targeting the right audience for the marketing purpose and objectives. The skills required in this practice are necessary for every marketing or business strategist who desires to adopt the best practices in reaching the right audience for their marketing. This online course will guide you with the essentials and fundamentals of market segmentation.

  • 2500
  • 15000
  • Course Includes
  • 1.10 Hour Video Class
  • Free Certificate of Completion
  • 1-Year Access

Enrol and get access to the full course.

What you will learn

  • How a market works and identify decision-makers
  • Preparing for market segmentation
  • Scope of Segmentation
  • Representative sample of different decision-makers
  • Accounting for the behavior of decision-makers
  • Forming market segmentation
  • Determining the attractiveness of market segments
  • Assessing company competitiveness and the portfolio matrix
  • Setting market objectives and strategies
  • Predicting market transformation and more.

Requirements

  • You need a basic understanding of the workings of marketing to take this course, however, this is not a prerequisite. Professionals in the field and aspiring professionals can take this course.

Description

In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. This is a common practice that will help to bring about precision in the targeting process, and also help the marketing strategist to determine the various communication techniques that can be deployed for the various sub-groups. 

 

Marketing strategists need to understand the needs that customers are seeking to satisfy and, in doing so, understand the motivation that drives the choices made by customers. This will help to characterise them into certain behavioural patterns that can help to create reliable market segments. 

 

This online course teaches the basic principles and techniques required in implementing a proper market segmentation that can aid the entire marketing process. 

Course Content

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Introduction to Market Segmentation
preview 2min
Preparing for market segmentation
9min