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Services Marketing Communication Strategy

Just like products, every service should also have a properly charted out marketing communication strategy. It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization. This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.

  • 2500
  • 15000
  • Course Includes
  • 1 Hour Video Class
  • Free Certificate of Completion
  • 1 Year Access

Enrol and get access to the full course.

What you will learn

  • Relevance of Services Marketing Communications
  • Aspects of Marketing Mix in Communications
  • Positioning Process in Marketing Communications
  • Services Marketing Communications Strategy
  • ATL, BTL and TTL Communication Strategy
  • Various Media Options
  • Role of Media Reach for Marketing Communications
  • Segmentation in Marketing Communications
  • Role of Promotion in Marketing Communications
  • Ad Development Approaches for Services Marketing and more.

Requirements

  • No specific skill is required to take this course. Have an interest in the topic and you are good to go.

Description

Just like products, every service should also have a properly charted out marketing communication strategy.  It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach, as it helps to align service branding strategy with the overall business goals of the service organization.

This online course gives a foundational insight into the world of Marketing Communication. It covers the various key topics in Services Marketing Communication.

Course Content

Click on the tabs to view all the contents
Introduction-to-Service-Marketing-Communication
preview 4min
Explain Relevance of Services Marketing Communications
5min