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Basics of Service Markets, Consumers and Products

Just like the product and service are different from each other, similarly, a product company is very different from a service-providing company. This online course teaches the basics of Service Markets, Consumers and Products. If you are a service provider, or intend to be in the future, this course if for you.

  • 3000
  • 15000
  • Course Includes
  • 1 Hour Video Class
  • 1 Year Access
  • Free Certificate of Completion

Enrol and get access to the full course.

What you will learn

  • How Marketing of Services is Different
  • Services Marketing
  • Types of Services
  • 7 P’s of Services Marketing
  • Factors to Set Price for a Service
  • Maintaining Service Quality
  • Value Addition in Service Industry
  • Challenges of Services Marketing and more.

Requirements

  • No special requirement is needed for this course. Get ready and learn about the service market.

Description

Learning about the interplay between the services market and consumers and what drives consumer behaviour is essential.  Just like the product and service are different from each other, similarly, a product company is very different from a service-providing company. This online course teaches the basics of Service Markets, Consumers and Products.

 

The strategies, policies, and focus that drive the service industry are very different from that of the product manufacturing companies. Suppose you are a service provider, regardless of whatever service you render, but desire to upgrade your service pattern to a professional standard. In that case, this course will be ideal for you. 

Course Content

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Introduction Basics of Service Markets Consumers and Products
preview 3min