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Management Study Guide
Introduction to Business to Business Marketing
Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. There are specific skills required, and techniques to become a result-oriented B2B marketer. This online course provides a comprehensive introductory understanding of the world and dynamics of Business to Business Marketing.
$9.26
$9.26
1-Year Access

Course Includes:

  • 1 Hour Video Class
  • Free Certificate of Completion
  • 1 Year Access
Introduction to Business to Business Marketing
39 students enrolled
9 lectures
Self-paced online
Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. There are specific skills required, and techniques to become a result-oriented B2B marketer. This online course provides a comprehensive introductory understanding of the world and dynamics of Business to Business Marketing.
What you will learn
  • Business-to-Business marketing models
  • Making sense of customers and markets
  • Business-to-Business marketing specifics
  • Strategies Business-to-Business management
  • Marketing evaluation and control
  • Implementing a value-creating organization
  • Business-to-Business marketing - International
Requirements
No specific skill is required to take this course. This course is introductory, therefore, anyone with an interest in B2B Marketing can take this course.

Course Description

The importance of business to business marketing is often underestimated. Successful application of business to business marketing concepts and methods requires insight into the characteristics of business to business market and how they shape the business to business marketing approaches. Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other...
Management Study Guide
$9.26
$9.26
1-Year Access

Course Includes:

  • 1 Hour Video Class
  • Free Certificate of Completion
  • 1 Year Access
Course Content
Expand all sections

  • Introduction-to-Business-to-Business-Marketing
    Preview
    1 Mins

  • Business-to-Business basics
    Preview
    7 Mins

  • Making sense of customers and markets
    9 Mins

  • Business-to-Business marketing - International
    10 Mins

  • Business-to-Business marketing specifics
    9 Mins

  • Business-to-Business marketing models
    5 Mins

  • Strategies Business-to-Business management
    4 Mins

  • Marketing evaluation and control
    4 Mins

  • Implementing a value-creating organization
    4 Mins
About the Instructor
Management Study Guide MSG
Management Study Guide
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ManagementStudyGuide is an educational portal launched in 2008 with the vision of providing students and corporate workforces worldwide with access to rich, easy to understand, frequently updated instruction on many management related topics. Management Study Guide is ISO 9001:2015 Certified Education Provider. Learning at MSG is highly practical and directed towards the needs of the industry.   MSG’s instructional content...
Rating & Reviews
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