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Copywriting Basics - Foundation Guide

Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.

  • 2500
  • 5000
  • Course Includes
  • 1-Year Access
  • 1 Hour Video Class
  • Free Certificate of Completion

Enrol and get access to the full course.

What you will learn

  • Copywriting basics
  • Basic writing skills
  • Writing Sales Copy
  • Headlines

Requirements

  • Students or professionals who need to improve their copywriting skills, Including writing sales copy, better emails, articles, and sales copy.

Description

This is a short one hour course, but highly enriching and will be worth your time and money. Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments. There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level. 

Truly accomplished copywriters can greatly increase the success of their marketing efforts. They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service. The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy. You'll learn how to drive sales, attract new customers through organic strategy and master social media (the right way).

 

Course Content

Click on the tabs to view all the contents
Introduction
preview 3min
Headlines
6min
Copywriting Basics
11min
Offer
6min
Closing
7min
Basic Writing Skills
10min
Sell the Sizzle
6min
Writing Sales Copy
7min
Conclusion
9min
How to Download your Certificate of Completion
preview 3min

About the Instructor

About the Instructor

DoviLearn is an e-learning company with a vision to make online education more accessible and affordable in Africa. We are an e-learning marketplace providing high-quality professional and soft-skill short online courses. DoviLearn was founded in 2015 and has currently served thousands of professionals and businesses across West Africa.

We want to help professionals achieve their dreams through self-paced skill enhancement. For businesses, we believe that workforce productivity can be significantly improved if they have easy access to training resources and courses that keep the team members up-to-date in their key areas of expertise. For these reasons, we endeavour to make our online courses more affordable, without compromising on the quality of content.

We have secured strategic partnerships with leading training organisations across the globe, who publish their high-quality courses on DoviLearn. Visit www.dovilearn.com for more.